Personal care on the go usually hinges on one product – wipes. Cleansing, freshening up, a quick swipe can take you from sweaty to ready in a few seconds. Unfortunately, wipes aren’t the most eco-friendly part of our daily routine. About 90% of all wipes on the market are made entirely of non-recyclable plastic, and many contain harmful ingredients that are just as bad for you as they are for the planet. What to do? Turn to Busy Co., a personal care company focused on sustainable and healthy solutions for (unsurprisingly) busy people!

Plant-based diets have moved out of the fringe and into the mainstream as conscious consumers adopt the lifestyle for health, environmental, and moral reasons. The past decade has seen the introduction of dozens of new food brands in the plant-based market. In fact, grocery sales of plant-based foods that directly replace animal products have grown 29% in the past two years to $5 billion. While it’s easier than ever to be vegan, what isn’t easy is filling the nutritional gaps specific to a plant-based diet. That’s why Wholier is here, with a vitamin and community to help plant-based people live their best lives. Founder Lisa Golzales-Turner talked to us about coming up through the food world and ultimately solving a problem close to her heart (and stomach).

So many companies in the DTC space fit the same mold - the founder goes into a store, sees something that’s missing, poorly executed, or broken, and launches a slick eCommerce brand targeting the millennial demographic with a better product. It’s like the “Subway for X” that brought us Chipotle, but with CPGs. We love it! But, there is a new company digging deeper into the “why” behind the products they bring to market. Unveiled in early 2020, Arfa is a platform and collective for the development of need-based personal care brands. We talked to Co-founder Ari Wengroff about her purposeful approach to brand and product development and the two unique brands that Arfa has brought to the market so far.

There are hundreds of thousands of wellness experts out there - be it nutritionists, dieticians or health coaches. On the flip side, over a hundred million Americans struggle with healthy eating and the effects of diet-related illnesses. Striving to bring them all together under one roof is Wellory, a mobile app launched in September with a new approach to healthy eating and a cure for usually pricy personalized nutrition counseling. We talked to founder Emily Hochman about the history behind her entrepreneurial spirit and her process for solving one of the greatest problems of her generation.

Menopause. It might be one of the scariest - and least understood - words in the women’s health dictionary. 80% of women report negative quality of life factors while going through menopause, but once on the other side women often find an unburdening, freeing, and incredibly creative sense of renewal. Aimed at educating women and removing taboos around menopause, Elektra Health is here to create a new digital health tool for women in this phase of life. With World Menopause Day approaching on October 18, we talked to Elektra founders Alessandra Henderson and Jannine Versi about why they’re tackling this important and overlooked issue.

Navigating the vitamin aisle at a chain pharmacy can feel like being lost in the wilderness - unfamiliar figures loom with no clear instructions on what direction to take. Supplements are a $40 billion industry in the United States, but until recently no progress had been made to improve the struggle of identifying and shopping for vitamins. Enter Care/of and Co-founder Craig Elbert, who has an eclectic history in everything from traditional banking to the music industry to high-growth startups.

When it comes to preventative healthcare, sometimes a hard pill to swallow can be avoided with a little prick. Acupuncture and herbal medicine are often left out of our wellness arsenal because of issues with accessibility, education, and trust for everyday consumers. With a desire to bring the healing power of these ancient practices to the forefront of modern healthcare, co-founders Michelle Larivee and Dr. Shari Auth created WTHN, an acupuncture and herbs destination in New York City. We poked around to discover the story behind two women whose vision for the future harnesses the modalities of the past.