The older we get, the less confident we become in our ability to do things ourselves. Not being able to walk, run or for some even change their own undies become large obstacles. Don’t worry, we got your bum. Founder of Slick Chicks, Helya Mohammadian, created an innovative underwear that can be changed without having to lift your foot. A product for not only those in need, but for the lazy as well.

“Ever since I was nine years old, I drew bathing suits and dresses. I always loved fashion and my dream was to one day live in New York.”

Gorgeous, gregarious and generous, Helya Mohammadian is the Founder and CEO of the underwear company, Slick Chicks. Born in Iran, Helya moved to Louisiana as a young girl and grew up in a small town. “There were only three exits on the highway and if you missed one, you missed my house.”

A graduate from FIT, majoring in Fashion Design, Helya has over 10 years of experience in the industry. “I knew that I wanted to do something related to fashion, but I didn't know in what capacity.” Post college, she worked with companies such as Bergdorf Goodman, Gilt, and Carolina Herrera to name a few. Fun fact: she got to meet and hand pick Hillary Clinton's suits in 2007. Apparently, Clinton always stuck to red and navy.

“I didn’t think of it as a business idea, but more along the terms of how can I solve this problem for myself.”

“I was doing a spin class one day and went to the bathroom to freshen up since I had to run a bunch of errands after. I was trying to maneuver a way to take my underwear off without taking my tights off. I was very frustrated so I literally ripped my underwear at the sides and threw them away.” This was a defining moment for Helya or as we like to call it, her “aha moment.”

Founded in June 2014, Slick Chicks is an online underwear company that empowers women through their daily lives by allowing them to change their underwear without lifting a foot. Not to mention, even our grandma would love it! The product has flexible fasteners on either side, enabling customers to change their undies on the go, in the hospital, at the gym or even while breastfeeding. The fabric is anti-leak, anti-microbial and moisture wicking to promote a long-lasting feeling of freshness. “It was amazing to hear stories of customers in hospitals, wheelchairs or even mothers-to-be, who developed confidence in their daily lives by using our underwear.”

The Name

“I always looked up to Sara Blakely, Founder of Spanx and how she started her company. During my research, I read that consumers love catchy names or sounds of X, K and C. Therefore, I wanted to create something memorable and came up with the word Slick from which I ended up using Slick Chicks.” Helya is also working on another line called Undies that will be catered to men.

“No one will execute your vision the way that you would. So, get as much feedback as you possibly can.”

What started out as an observation quickly turned into a thriving business. Helya tested the market by producing a few pairs in the garment district and receiving customer feedback by conducting focus groups with family and friends. Currently, production is done overseas in Dominican Republic. However, in the beginning, Helya produced everything within the U.S. to have better control on her supply chain even though the margins were lower.

The Advice

For those looking to launch their own fashion line, Helya tells us to “always look at all of your options and don’t go with the first company who gives you attention because you are small.”

So what are you waiting for? With the holidays around the corner and Christmas coming up, get grandma, mom and Auntie Amy a pair of innovative undies to shave minutes off their day. Priced at $26, use discount code RADICHE for 20% off + free shipping.

Photo Courtesy of Slick Chicks.