The US mezcal market is worth over $400 million as of 2021. You might have noticed that most tequila drinkers are making the switch over to mezcal this summer as palettes mature and novelty is celebrated. However, the high adoption of commercialized mezcal in cocktail drinks has led producers within the industry to cut corners and remove traditions when growing the agave crop. In hopes to preserve Mexican culture, specifically from Oaxaca, Rafael Shin launched Agua Magica, a premium mezcal to sip with intention.

The world expects a lot out of us humans, competing with machines. We strive to be better in every way but constantly need some sort of energy boost to keep up. Enter Proper Wild, a new line of clean energy shots by founder, Vincent Bradley. The shots, a newcomer in the rapidly growing nootropics market, estimated to be worth $5 billion by 2025 offer a healthier, cleaner, more sophisticated alternative to existing energy drink brands that are associated with music festivals and adrenaline junkies rather than meeting rooms.

Did you know that tea drinking dates back to 2732 BC when a Chinese emperor discovered the concept after some tea leaves blew into his boiling pot of water? It’s true. With a market size of $13 billion, tea is a global good today. But, the majority of teas do not provide customers with a unique experience, that of a flower blooming in your cup as you sip. Welcome, The Qi, an organic whole flower tea brand that is elevating the at-home drink.

In a recent study, more than 54% of the US population was reported to react positively to one or more allergens. As our population increasingly becomes more sensitive to what they are putting on and in their bodies, brands need to adapt and cater to new segments. Welcome, Sunscoop, a vegan, allergen-friendly ice-cream brand fulfilling your craving one flavor at a time.

The nightlife industry caters to only one type of audience: the alcoholic. For those who like to get jiggy with it under a sober conscious, your options are limited. From high sugary drinks to soda water with bitters in a boring glass, the bartender might as well give you a dunce hat to wear (hi everyone, it’s me, yup, not drinking tonight, don’t I seem fun?). It was this exact mindset that led Jen Batchelor to start Kin, a euphoric beverage company.    

America runs on Dunkin, or caffeine as most folks would refer to it as. In a sleep deprived world, 75% of Americans are dehydrated on a daily basis and resort to caffeine instead of water when they experience a headache, tiredness or need a mood boost. However, this is not the best solution for your body. We met up with our homeboys, John Sherwin and Jai Kim to discuss their journey leading up to the launch of Hydrant, an electrolyte powder for everyday use when water alone is not enough.