Candy is arguably the most nostalgic impulse buy for most adults. Sticky-sweet, super sour, or indulgent and chocolaty, your favorite confection instantly takes you back (if you ever grew out of your sweet tooth in the first place!) As a proud candy connoisseur with a business background to boot, Mayssa Chehata founded Behave. Launched this August with guilt-free gummy bears, Behave brings the fun back into candy for millennial consumers, keeping them low in sugar, but high on sweetness.

Have you ever felt marginalized as a cat person? The DTC pet space is booming, with fresh and nutritious dog food options that look better than some menu items at Sweetgreen. Cats, however, have been notoriously left out of the special place dogs have in the mainstream - and they like it that way. Sick of cats being the underdogs, Matt Michaelson created Smalls to bring healthy, real food to our smarter (and harder to please) furry friends. 

Put away your papers and pipes, people! If you’re ready to kick back with some THC, but aren’t feeling like you want to smoke that tumbleweed, perhaps a drink would be more your style? Looking to disrupt the THC category with new consumable formats, Artet is bringing the aperitif experience to a higher plane. Founded by Xander Shepherd with his cousins Max and Zach Spohler, this drink is on the high rise!