The US window A/C market is valued at $2 billion out of which New York City makes up 20% at a valuation of $400 Million. Yup, bet you never thought about those clunky boxes and their ripeness for innovation hanging above your heads? However, one founder did. Muhammad Saigol. Co-founder of July, a DTC window A/C brand that combines millennial design aesthetics with free installation to offer a premium service at an affordable price to city dwellers.

The Femtech market is expected to reach $3 Billion by 2030, and yet there is a huge historical gender bias in medicine. Issues such as postpartum, pelvic floor therapy, incontinence, and painful sex have traditionally been overlooked, deemed taboo, or tackled via invasive procedures. On a mission to provide affordable physical therapy to women across the US, co-founder Carine Carmy launched Origin, to use movement as medicine.

As the world moves through a pandemic, it definitely feels like pieces of our lives are falling apart. Socializing has come to a decline leaving boredom on the rise. Luckily, founder Kaylin Marcotte launched Jiggy, a D2C puzzle company, to help us put the pieces back together.

As individual food and beverage brands turn towards sustainability, and good for you ingredients, retailers have not kept up and customers are left shopping online. In an attempt to clean up your local bodega and provide a higher offering with organic foot traffic, founder Rachel Krupa launched The Goodsmart to foster community, clean ingredients, and conversations.

When it comes to babies, they grow up just so darn fast. Sometimes within a blink of an eye or a celebration of a fallen tooth. As a result, parents are spending a fortune trying to play catchup with their baby’s needs. In an attempt to save your wallet, store visits, and growing pains, Lalo develops premium, modern baby gear for millennial parents.

As design-forward, modern-day consumers, we want to purchase products that appeal to our emotions and personal space. However, when it comes to shopping for your pet, your options are pretty limited as far as design and aesthetics go. Like many of us, this is something dog owner Parisa Fowles-Pazdro struggled with, which led her to launch Max-Bone, a direct to consumer lifestyle pet brand.