As of 2020, the US is the world’s most lucrative skincare market with a revenue of approximately $17.6 billion USD. However, when it comes to purchasing skin care products, 65% of female consumers find the number of options available to be overwhelming. While some customers enjoy entering a Sephora store to browse products, there is a large cohort of consumers who cringe at the idea, but still, need skincare products. That’s where Haldi comes in. Haldi is a personalized skincare recommendation service.
~65-75% of the global population suffer from malocclusion, or misaligned teeth, yet, each year only 15 million people seek orthodontic treatment12. For the vast majority of people, even in high-income countries like the US, most orthodontic treatment options are price prohibitive. Candid addresses this problem, reducing the price of orthodontic treatment with plastic aligners and a tech-forward platform.
Our brain impacts how we think, feel, and ultimately, how we show up every single day. Research shows that proper nutrition can significantly impact your memory, ability to concentrate, and can even reduce the chances of developing mood disorders or having a stroke! Yet, 99% of people do not get the proper nutrition they need to nourish their brains and perform at their full potential. Heights, launched with the vision of helping people to reach their full potential through “Brain care” - the actions and behaviors that contribute to a healthy brain.
Alternative medicine was valued at 82 billion USD last year and is expected to grow at a compound annual growth rate of 22%. After suffering from a chronic inflammatory disease, Tegan Bukowski realized the remedy to her condition wasn’t based on the medical system, but on holistic health. Determined to change how the world accesses preventative healthcare, Tegan and her co-founder Sky Meltzer created WellSet, a platform that just got backed by BlueCross BlueShield dedicated to helping everyone find a practitioner for their health and wellness needs.
Personal care on the go usually hinges on one product – wipes. Cleansing, freshening up, a quick swipe can take you from sweaty to ready in a few seconds. Unfortunately, wipes aren’t the most eco-friendly part of our daily routine. About 90% of all wipes on the market are made entirely of non-recyclable plastic, and many contain harmful ingredients that are just as bad for you as they are for the planet. What to do? Turn to Busy Co., a personal care company focused on sustainable and healthy solutions for (unsurprisingly) busy people!
Did you know you could take a magic pill to enhance your cognition? If you’ve heard of nootropics, these supplements are well known to enhance your cognitive performance in attention, motivation, creativity -- and are predicted to be a $4.94 billion industry by 2025. Daniel Freed and Adam Greenfeld saw an opportunity to turn this into a business by creating a personalized nootropics brand, Formula. The duo wanted to introduce nootropics into the market with a focus on personalized formulas catered to unique individual needs.
The legal cannabis industry is expected to reach $76.3 billion by 2027. And yet, most consumers are left in the dark when it comes to navigating their green stash. Society has vilified THC and glorified the effects of CBD, when in actuality it is the entourage effect of cannabinoids that results in optimal healing. On a mission to de-stigmatize cannabis consumption, CEO and co-founder, Kate Miller launched Miss Grass as a contextual platform to provide weed education, and vetted products for a higher life.
Plant-based diets have moved out of the fringe and into the mainstream as conscious consumers adopt the lifestyle for health, environmental, and moral reasons. The past decade has seen the introduction of dozens of new food brands in the plant-based market. In fact, grocery sales of plant-based foods that directly replace animal products have grown 29% in the past two years to $5 billion. While it’s easier than ever to be vegan, what isn’t easy is filling the nutritional gaps specific to a plant-based diet. That’s why Wholier is here, with a vitamin and community to help plant-based people live their best lives. Founder Lisa Golzales-Turner talked to us about coming up through the food world and ultimately solving a problem close to her heart (and stomach).
So many companies in the DTC space fit the same mold - the founder goes into a store, sees something that’s missing, poorly executed, or broken, and launches a slick eCommerce brand targeting the millennial demographic with a better product. It’s like the “Subway for X” that brought us Chipotle, but with CPGs. We love it! But, there is a new company digging deeper into the “why” behind the products they bring to market. Unveiled in early 2020, Arfa is a platform and collective for the development of need-based personal care brands. We talked to Co-founder Ari Wengroff about her purposeful approach to brand and product development and the two unique brands that Arfa has brought to the market so far.
There are hundreds of thousands of wellness experts out there - be it nutritionists, dieticians or health coaches. On the flip side, over a hundred million Americans struggle with healthy eating and the effects of diet-related illnesses. Striving to bring them all together under one roof is Wellory, a mobile app launched in September with a new approach to healthy eating and a cure for usually pricy personalized nutrition counseling. We talked to founder Emily Hochman about the history behind her entrepreneurial spirit and her process for solving one of the greatest problems of her generation.
Menopause. It might be one of the scariest - and least understood - words in the women’s health dictionary. 80% of women report negative quality of life factors while going through menopause, but once on the other side women often find an unburdening, freeing, and incredibly creative sense of renewal. Aimed at educating women and removing taboos around menopause, Elektra Health is here to create a new digital health tool for women in this phase of life. With World Menopause Day approaching on October 18, we talked to Elektra founders Alessandra Henderson and Jannine Versi about why they’re tackling this important and overlooked issue.
Over 150 million Americans suffer from at least one chronic condition. And yet, most of the time these conditions are not properly diagnosed by our western medical system. They go unnoticed for months, leaving patients feeling helpless and alone. In comes WANA, a social networking app that provides community, education, support, and a marketplace for chronic conditions.
Whoever crowned NYC as the city that never sleeps knew what they were talking about. Between big meaningful jobs and maintaining a social life, balance isn’t always the easiest thing in the world for city people or their furry companions. In an effort to address your dog’s anxiety, Maev provides community and wellness products for city dogs and their people.
As Covid-19 makes its mark on history and the fabric of our society, consumers are looking for an alternative, healthier options to keep their daily immunity high and their medicinal side effects low. In an attempt to offer products that do just that, Hilma creates natural remedies, backed by science, to revamp your medicine cabinet one pill at a time.
Navigating the vitamin aisle at a chain pharmacy can feel like being lost in the wilderness - unfamiliar figures loom with no clear instructions on what direction to take. Supplements are a $40 billion industry in the United States, but until recently no progress had been made to improve the struggle of identifying and shopping for vitamins. Enter Care/of and Co-founder Craig Elbert, who has an eclectic history in everything from traditional banking to the music industry to high-growth startups.
As the usage of technology surges, the dirt trails of the outdoors decreases. Locked inside our homes, and in our screens, Millennials are looking towards nature to reconnect and refuel. To encourage this movement, Founder Nichole Powell launched Kinfield to provide clean, essential skincare products backed by science to empower humans to live their best lives outside.
When it comes to preventative healthcare, sometimes a hard pill to swallow can be avoided with a little prick. Acupuncture and herbal medicine are often left out of our wellness arsenal because of issues with accessibility, education, and trust for everyday consumers. With a desire to bring the healing power of these ancient practices to the forefront of modern healthcare, co-founders Michelle Larivee and Dr. Shari Auth created WTHN, an acupuncture and herbs destination in New York City. We poked around to discover the story behind two women whose vision for the future harnesses the modalities of the past.
According to the National Survey of Sexual Health and Behavior (2010), women reported less satisfaction, less pleasure, less arousal and fewer orgasms within sexual activity than men. This shouldn't come as a surprise as the vagina needs to be stimulated externally in order to release that special feeling, but how many women actually make it to orgasm? Founder and CEO of Dame, Alexandra Fine is out on a mission to close the pleasure gap and provide the opportunity for humans with vulvas to come first!
Most of our personal care products are made using one dominant ingredient: water. Yet, the world is running out of clean water! On a mission to do things differently and create a sustainable brand, founder Kailey Bradt launched OWA Haircare to cater to individuals who travel and want to save the planet.
Long hair don’t care! When it comes to body hair, start-ups in the beauty space are tackling stigmas head-on by inventing their own category. Pubic hair has been shunned from our vocabulary for years. However, Fur launched to cater to those with the bush or bare look.
As consumers, we tend to trust the government to protect us and value our health. However, they don’t always do the best job. Did you know that just like the beauty industry, the vitamin industry is also extremely under-regulated? Yup, you can really get away with low-quality products these days. That is why it is so important to know the story behind brands and the authenticity behind the Maker. We got lucky to be introduced to Gem, a bite-size daily nutrient made with real food ingredients minus the fluff and synthetic fillers.
Decommodify the most boring categories in your life! With natural and clean taking a front seat at major beauty retailers, this personal care brand wants to make you rethink your everyday essentials. Wildist caters to those who care about natural hygiene, sustainability, and transparent ingredients.
Gone are the Panteen days when one product is “strong and beautiful”. Customization and personalization are two major trends driving the beauty industry forward. As a result, consumers demand products that are a direct extension of themselves, their needs and their preferences. Meet Prose, a hyper-tailored hair care company that allows customers to craft their own shampoo, conditioner and hair mask according to their hair goals and needs. So let’s hair (pun intended) how the founders got started!
Finding the right fragrance is hard, we get it! Therefore, co-founders Erika Shumate and Christine Luby developed Pinrose, a fun, user-friendly way of discovery new scents by matching customers personalities to scents via an algorithm-based online quiz. For the woman on the go, who has a curious nose, this one is for you!
Not all of us are meant to be in the spotlight: the glamorous world of lights, camera and action. But, a few of us, dreamy folks, have an itch to become that person who changes how others are perceived. Deepica Mutyala is no different. As a badass blogger and entrepreneur with some serious convictions about the beauty industry, she wants to create a platform for South Asian women, one lipstick at a time.
Ever heard of probiotics? The little fellas (microorganisms) that are introduced into the body for their beneficial qualities? Well, what if you could now use them on your skin for a healthier, glowing feel? Founded by Dr. Raj but run (like a boss) by CEO, Julia Straus, Tula is a probiotic skincare brand that fights wrinkles, dryness and basically all your personal skin wars.
Too hot, too cold, side sleeper, back sleeper, not a sleeper? Whoever said there was a one-size-fits-all solution was probably the same person who convinced you that flossing increases your life expectancy (has not been proved by science, yet). Mind blowing, we know! Luckily, Co-Founder, Adam Tishman launched Helix to remove all the bells and whistles from the sleep industry and provide customers with an online platform to build their own customized mattress.
What do you get when you mix pizza, menstrual periods and poop? We apologize for the nasty visual but there is a reason why these work for Miki Agrawal. A triple threat when it comes to business, creativity and philanthropy, she is changing the world through her companies, WILD, THINX and TUSHY.
They say behind every movie actor's success is an entire team of professionals. From makeup artists, stylists, photographers to social media strategists, the list for #squadgoals keeps growing. Well, here's a behind-the-scene access to Arti Nayar's career and how she became a makeup artist for the biggest names in Bollywood.
Never let anyone tell you what you can or cannot do. Sometimes you have to hit rock bottom before you can reinvent yourself or as we say, let the magic happen. Founder of natural, organic and gluten free cosmetics brand, Evelyn Iona, Brandi Leifso is that success story we keep on sharing.