The legal cannabis industry is expected to reach $76.3 billion by 2027. And yet, most consumers are left in the dark when it comes to navigating their green stash. Society has vilified THC and glorified the effects of CBD, when in actuality it is the entourage effect of cannabinoids that results in optimal healing. On a mission to de-stigmatize cannabis consumption, CEO and co-founder, Kate Miller launched Miss Grass as a contextual platform to provide weed education, and vetted products for a higher life.

Over 150 million Americans suffer from at least one chronic condition. And yet, most of the time these conditions are not properly diagnosed by our western medical system. They go unnoticed for months, leaving patients feeling helpless and alone. In comes WANA, a social networking app that provides community, education, support, and a marketplace for chronic conditions.

Whoever crowned NYC as the city that never sleeps knew what they were talking about. Between big meaningful jobs and maintaining a social life, balance isn’t always the easiest thing in the world for city people or their furry companions. In an effort to address your dog’s anxiety, Maev provides community and wellness products for city dogs and their people.

As Covid-19 makes its mark on history and the fabric of our society, consumers are looking for an alternative, healthier options to keep their daily immunity high and their medicinal side effects low. In an attempt to offer products that do just that, Hilma creates natural remedies, backed by science, to revamp your medicine cabinet one pill at a time.

As the usage of technology surges, the dirt trails of the outdoors decreases. Locked inside our homes, and in our screens, Millennials are looking towards nature to reconnect and refuel. To encourage this movement, Founder Nichole Powell launched Kinfield to provide clean, essential skincare products backed by science to empower humans to live their best lives outside.

According to the National Survey of Sexual Health and Behavior (2010), women reported less satisfaction, less pleasure, less arousal and fewer orgasms within sexual activity than men. This shouldn't come as a surprise as the vagina needs to be stimulated externally in order to release that special feeling, but how many women actually make it to orgasm? Founder and CEO of Dame, Alexandra Fine is out on a mission to close the pleasure gap and provide the opportunity for humans with vulvas to come first!

Most of our personal care products are made using one dominant ingredient: water. Yet, the world is running out of clean water! On a mission to do things differently and create a sustainable brand, founder Kailey Bradt launched OWA Haircare to cater to individuals who travel and want to save the planet. 

Long hair don’t care! When it comes to body hair, start-ups in the beauty space are tackling stigmas head-on by inventing their own category. Pubic hair has been shunned from our vocabulary for years. However, Fur launched to cater to those with the bush or bare look.

As consumers, we tend to trust the government to protect us and value our health. However, they don’t always do the best job. Did you know that just like the beauty industry, the vitamin industry is also extremely under-regulated? Yup, you can really get away with low-quality products these days. That is why it is so important to know the story behind brands and the authenticity behind the Maker. We got lucky to be introduced to Gem, a bite-size daily nutrient made with real food ingredients minus the fluff and synthetic fillers. 

Decommodify the most boring categories in your life! With natural and clean taking a front seat at major beauty retailers, this personal care brand wants to make you rethink your everyday essentials. Wildist caters to those who care about natural hygiene, sustainability, and transparent ingredients.

Gone are the Panteen days when one product is “strong and beautiful”. Customization and personalization are two major trends driving the beauty industry forward. As a result, consumers demand products that are a direct extension of themselves, their needs and their preferences. Meet Prose, a hyper-tailored hair care company that allows customers to craft their own shampoo, conditioner and hair mask according to their hair goals and needs. So let’s hair (pun intended) how the founders got started!