Boots, not the UK pharmacy, but the fashion accessory you wear on a daily basis. They come in all shapes and colors, but the relationship between quality and price tend to be disproportionate. In hopes to fill a gap in the market based on a personal problem, Connor Wilson reimagines the working boot at an affordable price with unbeatable quality. Welcome, Thursday Boots.

I do. Two simple words that bind a couple together for a lifetime. And to represent their love, humans have turned towards jewelry as a symbol of their connection. However, did you know that jewelry has one of the highest markups as a product category? Meet Holden, a customized wedding ring company that removes the middle man and offers personalized engravings without breaking your bank.

As women, we live in a lingerie world laced with frills, embellishments and sexy cuts. Most of these products are actually created by men and targeted to women at an extremely high price with high margins, and high sex appeal. But what if you’re just a regular gal looking for a simple solution at an affordable price? Say hello to Harper Wilde, a women-run company that is simplifying the bra shopping experience and finally giving support back to the girls by doing the heavy lifting!

The word “smart” has filtered into almost everything in our lives. Smartphone, smart home, smart boyfriend and even smart fabrics now. Identifying a gap in the fashion market, Voice of Insiders creates genderless streetwear combined with technologically enhanced fabrics and timeless design.

Whether it was Piet Mondrian who inspired Yves Saint Laurent in the 60's or Gucci's recent revolution with art murals up everywhere, fashion and art have mated for years. Some artists use empty walls as their canvas (hello, Banksy!) while others consider negative spaces on objects. But, there is one thread that stays in common: Art is what you want to see! Capturing this emotional sentiment and finding her own canvas in the threads of a denim jacket, Aparna Avarasala created DENIMRUSH. 

In order to know where you are going, you need to know where you come from. History matters, because it is only once we know our roots that the correct seed can be planted. Co-Founder of a footwear brand, THEY, Jack Lin grew up in an industrial family. Despite his rejection to adopt a business education, he pursued the design “root” to learn the required fundamentals of footwear. 

Ever wondered why the sky is blue or why blue LED light is bad for you? Infamously known for having shorter wavelengths, blue light collides with air molecules more frequently than any other color of the EM waves emitted from the sun. This collision causes the blue color to scatter everywhere making our sky appear blue. On the other hand, blue LED light also has longer and stronger wavelengths that bypass our cornea and deteriorate our retina (ouch!). On a mission to battle the side effects of using our screens, Co-Founder, David Roger launched Felix Gray, a fashionable eyewear brand. Looks like mom was right when she said not to watch too much T.V.!

Two becomes one, in the words of Spice Girls, when twin sisters Mandeep and Hardeep Kaur come together to create mindful magic. Hailing from the same intellectual, curious, fashionable breed, they are trying to redefine the notion from "less is more" to "less is better" through their ethos-driven brand, PER/se. What started with a design-inspired outerwear coat has now evolved into a thought-provoking journal with only more incredible products in the making. 

Walk, dance, trot, skip. Whatever your feet want to do, there’s a new hosiery brand on the loose with details that will help your feet stand out in the crowd. After all that’s how the babe in the office or that guy at the bar is going to take notice. Made by a brother duo, Ace & Everett is differentiating itself via socks that are backed by thoughtful design and a New York city feel. 

Dolce & Gabbana, Fendi, and Madonna...let’s throw in some wine and pasta and we get some of our favorite Italian things (on top of Fergie’s timely lyrics). But there is a lot more to the Italian way of life than devouring gelato and chilling by the piazza. In fact, Italy’s roots in design and architecture are enough to give us Pinterest inspiration for days. Thanks to Alberto Nespoli, co-founder of Eligo and EligoStudio, we can now access Italy’s best kept secret—its craftsmen. 

Did you know that most jewelry brands produce their products in Thailand, but little recognition is given to the country? In a world where consumers have all the choices, it is up to us to choose correctly and impactfully. In striving to make an impact, Proud Limpongpan launched a sustainable jewelry brand, Cerimani to take matters into her own hands. A dollar is a dollar, but when allocated correctly could help someone overseas become a baller.

By now, we all know that the textile industry is the second largest only to agriculture as the biggest polluter of clean water globally. Plus, the amount of wastage that is produced by the fashion industry alone is alarming. In a world where transparency has become a no-brainer and sustainability a necessity, Queen of Raw wants to rise as the number one ecommerce platform to re-introduce wasted raw materials back into the supply chain. In short, they want to save Planet Earth one yard at a time.

In a world where wellness is the new luxury and function is the new fashion, we are surrounded by brands that promise gym-to-glam looks. As a result, our LBDs (Little Black Dresses) have been replaced by LBPs (Little Black Pants). But there is one brand that may have just started this stylish transformation. Meet Aella, founded by Eunice Cho, that uses high performance fabrics so you can show up looking smart in the perfectly fitted pair of pants. 

Australia, Canada, the UK and the US. These may be some of the most visited countries in the world but more importantly, they are the hubs for the Jib. Don't know what the Jib is? A Brazilian perforated slip-on shoe that allows you to test the waters, walk unknown avenues and fly high. Read on to see how Natalie Kathleen, CEO of Jibs Life, and a world traveler herself is bringing out the best walking, running, skipping selves in all of us.

As Millennials who have grown up in the Amazon age, we believe that everything can be ordered online. Heck, sometimes it even ends up being our significant other! Addressing the universal laziness, co-founder Kabeer Chopra launched Burrow to tap into the next wave generation that is expected to spearhead the future demand in the furniture market.

You're a boss babe, a single mom, and a rockstar. You don't have time to shop, yet want to look put together. Fear not! Founder, and CEO, Sarah LaFleur plans on breaking the glass ceiling one dress at a time by creating wardrobe essentials for the modern working woman. Behold, MM.LaFleur. With the introduction of the Bento Box, Sarah is revolutionizing merchandising and customer experience through MM.LaFleur's personal stylists and kick-ass lifestyle brand because you have #betterthingstodo. 

Henri Matisse, Pablo Picasso, Andy Warhol. These may be some of our all-time favorite artists and unfortunately their artworks are either stored in a museum or a collector's home. But, what if you could be inspired by them to curate your very own piece alongside a master artist from across the world? No need to wonder because Vani Krishnamurthy, Founder of CoCo Gallery, is here to make your artistic dreams come true. 

Do you consider yourself a misfit? Too tall, too short, weird love for outlandish colors? Co-Founder Veronika Habrick started Thursday Finest to tackle fast fashion by providing on-the-spot creation and customization of clothing accessories via 3D knitting. Yes, the future is here and it does consist of robots taking over the world. Take that, Zara!

Eat. Sleep. Drink. Bathe. Repeat. This may sound like your next meme or Instagram post but in the home business, it pretty much sums up living essentials. Thanks to Andrés Modak and his minimalistic home brand, Snowe, you can now host your next house party in style at a price that doesn’t cost a fortune, all while spreading the love for thoughtful design.

If you have seen the movie Forrest Gump you would remember that “my mama always said you can tell a lot about a person by their shoes, where they going, where they been.” Founders Johannes Quodt and Chris Wichert of sneaker brand, Koio Collective, want to captivate the essence of luxury quality shoes, but provide them at half the price by going directly to consumers online. 

There are "first's" for everything...first love, first job, first car, and first home. While each #lifegoal is exciting, it also comes with high levels of stress and frustration. Focusing on new and young homeowners tirelessly searching for furniture to design their first home, Nidhi Kapur founded Maiden Home by mixing craftsmanship and convenience at a price that doesn't break their bank. 

When it comes to buying baby products, most mothers are presented with a cookie-cutter solution: pink or blue, cartoons or super-heroes. But what if you don’t want to be just another cookie in that jar? Founder, Tracy Heller built Brooklyn Born to cater to Millennial mothers in the nursery bedding market by providing them with modern designs. Be bold. Be daring. Be Brooklyn Born.

Your cell phone has been through a lot: sloppy falls, intermittent sleep, never-ending activity and sometimes even not-so-fun slides down the toilet. Understanding our intimate relationship with our cell phones, Nina Cheng is set on dressing them up with accessories that will turn heads. Dear iPhone, meet Wild and Woolly!

Donald Trump, Hillary Clinton and Pokémon Go may have been few of the most searched terms on Google in 2016. But while the world was googl-ing their life away, we were occupied by another search engine on the block. Say goodbye to hours of manual collection of fashion images and hello to TAGWALK, founded by Alexandra Van Houtte.

When launching a fashion brand, most entrepreneurs struggle between having a kick-ass supply chain (like being sustainable) or great design. It’s tough for the two to co-exist. Yet, Co-Founder of AYNI, Adriana Cachay created a company both built on design and a story revolving around what goes on behind the scenes.

What if we told you that drinking canned soda isn’t actually bad for the environment? In fact, you could be fueling the fashion environment by your very own consumption habits. By transforming upcycled aluminum bottle tops into a braided crochet design, Cameron Saul put the s back in fashion with his sustainable luxury brand, Bottletop. Oh yes, Campbell Soup wasn't the only one to use cans for marketing.

You’ve met The Fockers, The Patels and The Kardashians (sorry, we had to). Well, it’s about time you meet The Khemlanis—three fashionable sisters who are building an empire on fur and fashion. As a new generation family business, they are the #bossbabes running Izaak Azanei.

Founder of Slick Chicks, Helya Mohammadian, created an innovative underwear that can be changed without having to lift your foot. A product for not only those in need, but for the lazy as well.